HEALTHPLAN MAGAZINE

Spain’s largest department store chain El Corte Inglés has launched a new 24-hour delivery service in an attempt to compete with the likes of Amazon.

The service will be provided via an app which will be available for smartphones and similar devices and will revolutionise the way its customer’s shop.

There will be a set annual fee for the service which will allow for unlimited deliveries of the store’s goods including any supermarket produce.

At a single flat rate cost of €19.90 a year, customers will be able to order any products from the store which will be delivered within 24 hours.

Up until now, the popular chain only provided apps that could be used to order groceries and household products from its supermarket and hypermarket, Hípercor.

However, the new service will extend its offering allowing customers to take delivery of items from other sections of its stores including clothing, jewellery, cosmetics, books, music, electronics and other household appliances.

The app will also incorporate a QR Code scanner allowing customers to shop hands-free while shopping in-store.

Customers will have access to more than 200,000 products with delivery on the day within a two-hour time slot or another day they prefer.

The ability to add a gift or subscription card or discount coupon to the app will also be available making it easier for customers to pay.

The customer app will have a home screen which will be populated with products and promotions that will be personalised to the customer’s tastes.

Deliveries will always be made within 24 hours and will be unlimited meaning that orders can be placed daily by customers if required without any extra charges.

The new service is currently available in 36 of the country’s 50 provinces and 54 cities up and down the country.

The chain which operates 97 stores throughout Spain aims to achieve sales of 1,800 million euros per year in turnover with the new online app.

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